Shoebox digital, ‘why be rank?’
A Northern colloquialism at its finest… We Googled it too, then bought the domain ;). Why? Because marketing is about being seen as much as possible.
@ Shoebox digital we will connect your business to the right audience and help you convert them into paying clients.
You have to be seen to be heard.
What do Shoebox digital do?
To put it simply, we work with brands and help them grow. Driving traffic to your site is one thing, however if they do not convert into paying clients then it is an arbitrary exercise.
Getting to number one on Google is the Holy Grail of digital marketing. Once there, your marketing spend will drop significantly.
Our SEO service will not only get you to number one, but we will keep you there.
Web development means different things to different agencies. Our focus is on building stunning websites that not only appeal to your visitors, but more importantly it will appeal to the search engines that rank them.
Engaging with your clients on social media has a two way impact. You answer your clients queries directly, and the responses get seen by prospective clients who may have the same query… a win win.
Looing for fast results? Pay per Click is the way to grow. We can instantly get you to number one on the search engine results. Getting clicks though is only the start, we will also help you convert those clicks to customers.
Driving traffic is just the start, turning that traffic into customers is what pays the bills. Our CRO (Conversion Rate Optimisation) services means that we will develop your website and turn your clicks into customers
The Linkedin platform is perfect for those advertising professional services. If you are an accountant, solicitor or HR professional, the Shoebox digital Linkedin marketing platform will be perfect fit for your digital strategy.
Search has changed… in a big way.
In June 2021 organic search changed… big time. You have heard the term ‘Content is king’ and although this used to be the case, with Google’s new update it is now all about user experience.
The Shoebox digital service is all about driving traffic to your site and converting that traffic into paying clients.
Drive traffic to your site
You have the shop window, now you need to get people to come and see what you are all about.
There is no one size fits all when it comes to marketing, this is why we need to get to know you and your brand before we can recommend the right digital strategy for you. You may want instant wins, or you may have a longer term strategy in mind… We work with brands to achieve their growth objectives.
Keep your users engaged
We have gotten your customers through the door, but if they turn around and leave without buying anything then it is a waste of traffic.
Once we get users to your site, we need to keep them there. The longer that they stay on your site the more likely that they are going to become paying clients. This is why with all of our digital strategies one of our main focuses is on user engagement. We have various tools at our disposal to track where and why your users left your site, once established, we work to rectify these drop off points to help them convert into clients.
Convert your clicks into customers
Your customers are through the door, they like what they see, now lets turn them into paying clients.
We see it all the time in our industry, digital agencies only seem to focus on driving the traffic to your site. This is where Shoebox digital are set aside from the competition. One of our key drivers is conversion rate which is why one of the key components to all of our digital strategies is CRO (Conversion Rate Optimisation). This is how we turn your traffic into paying clients.
A digital strategy tailored to your brand.
No two digital strategies are the same. You may want to be on page one of Google straight away, meaning that we look at PPC. You may have a longer term strategy in mind which will eventually see your marketing spend reduce, in this case we would look at SEO. You may want to demonstrate your product range to the masses, then Facebook would be the answer.
The first step in the Shoebox digital process is to find out what your long term business goals are. From here, we can sit down and work out the best overall digital strategy for your business.
Why Shoebox digital?
We take the time to understand your objectives.
We often have clients approach us saying that they want X, Y, and Z… but often they might not realise that this would not be the best fit for their business goals. At Shoebox digital we will always advise on the best possible strategies to achieve the desired results.
We learn about your brand
The first step of the process is to learn about your brand and what your goals are. From here we build a digital strategy to suite your needs and map out the timescales necessary to achieve these goals.
Understand your audience
It is as important to get to know your prospective clients, as well as you and your business.
Once we have a firm grasp of your perfect client, we can tailor your digital strategy around them.
Keep your users engaged
One of the key metrics used by search engines is engagement rate; how long your users stay on your site.If you release some content that is clicked and not read, this can work against you. This is why we spend the time to understand your audience and only release content relevant to them.
Build digital assets
Having a website is one thing, however this alone could actually be hindering your business. Building and developing your businesses digital assets is key to the long term success of your digital strategy.
Create meaningful content
Whether you are looking for SEO, PPC, or even a social strategy, creating meaningful content is vital. After all, there is no point driving someone to your site who is looking for weight loss advice if you own a steak house.
Help you convert your traffic
You have heard us say it 100 times already… your traffic needs to convert.
We have various tools at our disposal to find out where and why your clients are dropping off, then it is about fixing the issue until we spot another… and the process keeps on churning.